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David Anderson

David Anderson is a Boston-based Business Consultant with Vendavo. He has spent the last 15 years working inside companies to advance their strategic pricing agendas. Dave is a manufacturing engineer by training (BS, MSE from Kettering, Purdue), has an MBA from Harvard Business School, and he has had the great privilege of learning pricing by working and interacting with many fantastic pricing experts over the course of his career.

Operationalizing Price as Part of a M&A Strategy

  • September 26, 2018
  • David Anderson
Mergers and acquisitions have a substantial role in the growth strategy for most businesses. As much as pricing has historically been a focus of driving organic...

Top 5 Benefits of Incentive Management

  • June 18, 2018
  • David Anderson
Rebates and incentive programs are powerful tools for any B2B selling organization. Depending on your industry, they can be used to simply create directed incentives to...

The B2B Strategic Pricing Agenda

  • March 9, 2017
  • David Anderson
No matter the situation, the question always is: “What should I be focused on to drive value with pricing?”...