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Colin Carroll

Colin Carroll has over 15 years of experience helping manufacturers implement and automate price and margin management best practices. Colin is currently a Pricing Expert at McKinsey & Co. Prior to joining McKinsey, Colin was the VP of Business Consulting at Vendavo. Before joining Vendavo, Colin was a pricing strategy consultant in addition to eight years at International Paper Company in a series of sales and marketing management positions, including Marketing Manager, Catalog Segment and Marketing Director, Publication Papers. Originally from Buffalo, New York, Colin has an MSE in Operations Research and Industrial Engineering from the University of Michigan and a BA in Mathematics from Binghamton University.

Rebates Best Practices Part 2: Incentive Rebates

  • August 26, 2013
  • Colin Carroll
Following last week’s post introducing rebates, I will now shift to highlighting some common rebate types, which can be categorized by business objective and custom...

Rebates Best Practices Part 1: Rebates 101

  • August 21, 2013
  • Colin Carroll
In B2B pricing, rebates are a pricing best practice. Why? Because if you are not using rebates, you are probably giving customers larger discounts than they...

The Maverick Pricing Director

  • July 31, 2013
  • Colin Carroll
“There has got to be a better way.” 8 words. Doesn’t all innovation start with these 8 words? Driven by dissatisfaction with current processes, tools, roles,...

Why Yield Management Doesn’t Fly in B2B Pricing

  • August 7, 2012
  • Colin Carroll
Over the last 10-20 years numerous B2B companies have attempted to improve business results with Yield Management techniques. Executives who spend hundreds of hours a yea...

What Orbitz Can Teach Us About Segmentation

  • June 28, 2012
  • Colin Carroll
In a fascinating recent article in the Wall Street Journal, Dana Mattioli reported on how the travel website Orbitz recently began using “seemingly innocuous inform...