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Ben Blaney

Ben has deep experience in all areas related to enterprise pricing solutions. He has helped some of the world’s largest companies redesign their pricing and commercial models (systems, processes, and priorities). Ben has also sold enterprise software and cloud solutions that changed the game for Fortune 500 companies, and he has managed large teams in executing digital transformation projects in unpredictable combat zones.

The Opportunity in Value-Based Pricing

  • September 12, 2019
  • Ben Blaney
Does this sound familiar? A Pricing Fairy Tale An ambitious, recent college grad starts their first pricing job. In week one, they are told to dive...

Avoid Boiling the Ocean

  • September 16, 2015
  • Ben Blaney
Resist the temptation to boil the ocean. In fact, ignore all the big, grand, transformative success stories that you may have heard at pricing conferences....

Willingness to Pay

  • April 9, 2013
  • Ben Blaney

I heard a clip of a movie in which two men were discussing the sale of a business.  After the “handshake” moment, these e

New Year Resolutions

  • January 3, 2013
  • Ben Blaney
If you’re like the vast majority of other people, you’ve probably got a few self-improvement ideas in your head – or “New Year’s Resolutions,” as many...

Customer Profitability Analysis 101

  • November 27, 2012
  • Ben Blaney
Speaking with a prospective customer recently, I was interested to hear that they didn’t actively manage their customers according to a simple four-box matrix of revenu...