Use historical transaction data to generate segmentation models with different inputs to the segmentation algorithm.
Build a data-driven segmentation model that utilizes large amounts of data and represents your specific business and industry.
Embedded Business Insights
Manually update, combine, or remove segments to align the segmentation model with the organizational structure.
Combine science and business insights to build segmentation models that align with how the business works. Avoid repeating underperforming pricing behaviors reflected in historical data.
Analyze and Troubleshoot Segmentation Model
Use statistical metrics, reports, and charts to validate and troubleshoot the segmentation model.
Ensure segmentation models align with business needs. Build a thorough, valid model by quickly identifying and correcting data issues.
Determine Optimal Target Price
Determine optimal target price or pricing guidance for every deal based on the pricing power and pricing risk of each segment.
Maximize profitability and improve win rates by leveraging deal-specific optimal target prices. Improve revenue and margins for the business.
Deliver Optimal Target Price to Any Quoting System
Leverage APIs to deliver optimal target prices to sales quoting tools (CRM, CPQ, Home-grown tools).
Arm Sales with critical pricing information to boost their confidence in deal negotiations and improve customer experience.
View Segment Metrics
Gain visibility into the identification of optimal target prices by viewing segment metrics, including revenue, discounting trends, and recent similar transactions in the segment.
Increase sales adoption and build confidence in defending the target price by providing contextual information about the segment and price points.
Set Optimization Strategies by Line of Business
Each business unit can build its own segmentation tree independent from the rest of the business. Parameters for each tree can be adjusted to determine target prices that align with each business unit’s pricing strategy.
Tailor pricing strategies by line of business to account for the differences in go-to-market approaches, competitive situations, and business objectives.
Measure Price Realization
Analyze transaction data to measure deal prices against targets and goals. Understand price variations and trends and track segment performance.
Increase visibility into price and margin performance and improve optimization models to maximize business impact.
Visually identify outliers, correlations, and trends to determine root causes of profitability underperformance.
Understand the causes of revenue and margin performance over time in order to define corrective actions.