Vendavo's Executive Forums on Pricing Offer Best Practices and Insights

Palo Alto, Calif. – June 17, 2009 – Vendavo®, the leading provider of business-to-business price management and optimization solutions, today announced the success of the company's Executive Forums on Pricing in San Jose, Chicago and New York. During May and June 2009, more than 150 executives from 50 industry-leading business-to-business companies came together for productive, interactive sessions where they discussed how companies can leverage strategic pricing solutions to solve unique business problems and improve margins.

The events each kicked off with a keynote from Vendavo's CEO Al Crites, in which he introduced strategic pricing solutions and shared real-world case studies. The agenda included presentations from Vendavo customers across high tech, manufacturing and process industries. During afternoon roundtables, executives interacted directly with their peers to discuss topics ranging from complex pricing challenges and organizing for pricing success, to building a business case for pricing within an organization.

"The Vendavo Executive Forum was an extremely valuable investment of our time. It was great to learn about pricing best practices as they relate to the current economy and to interact with peers and exchange ideas related to pricing solutions. We came away with excellent pricing insights that we can apply immediately to see significant gains," said Kim Appleton, corporate pricing manager, Freescale Semiconductor.

Vendavo will host its European Executive Forum on Pricing in October.

About Vendavo

Vendavo is the leading provider of price management and optimization solutions for business-to-business companies worldwide. Vendavo Enterprise Pricing Suite solves pricing problems by giving businesses true enterprise-wide control of their entire pricing process. It combines pricing science, pricing best practices, and enterprise-class software to drive small improvements in average prices at every stage of the pricing process, from segmentation to deal close. Together, these improvements deliver big increases in profits – from 10% to 30%. Vendavo is the enterprise pricing solution of choice for more than 160 customer divisions at some of the world’s biggest names in chemicals, high-tech and industrial manufacturing, consumer products, mill products and distribution.

To learn more, or to request information, visit www.vendavo.com.

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Media Contact:
Gretchen Bender
Greenough Communications for Vendavo
gbender@greenoughcom.com
617-275-6526