Palo Alto, Calif. and New York, NY – June 13, 2007 – Vendavo, a leading provider of price management and optimization software, and Hitachi Consulting, the global consulting company of Hitachi, Ltd. (NYSE: HIT), today announced an alliance to deliver price management and optimization solutions to customers worldwide.

By combining Vendavo’s proven Enterprise Pricing Suite with Hitachi Consulting’s experience in pricing strategy and implementation, the two companies will work together to deliver end-to-end products and services designed to help customers across multiple industries drive profitability improvements.

“Our customers are looking for service providers that can deliver pricing products and services that help them accelerate time-to-value, create competitive advantage and establish a platform for sustainable value,” said Jamie Rapperport, executive vice president of marketing and business development for Vendavo. “With its deep pricing experience, industry knowledge and ability to deliver enterprise technology services globally, Hitachi Consulting is an excellent choice to help our customers realize significant value from their investment in Vendavo. Our alliance will help us deliver faster and more effective customer value together.”

“With a strong customer base in our key manufacturing and consumer products industry segments, and a solid record of execution and product innovation, Vendavo is one of the leading providers of pricing management and optimization software,” said John Clark, Hitachi Consulting vice president. “Through our alliance with Vendavo we will be able to offer our clients an integrated and innovative combination of services, supported by a unique set of joint delivery assets and capabilities.”

Hitachi Consulting and Vendavo are currently collaborating at a multi-billion dollar packaging company to bring world-class pricing solutions and processes to life across its two major divisions. The alliance will build on its experience, with plans to expand into other industry segments.

Price management and optimization is increasingly becoming one of the most important applications to help organizations drive profits. In his report, Pricing Optimization Boosts Revenues and Earnings, Rob DeSisto, vice president of Gartner Research, writes, “Through 2009, price optimization technology will have the greatest impact on improving the top-line revenue and profitability of any business application (0.8 probability).”

Vendavo’s Enterprise Pricing Suite includes robust segmentation, price setting and optimization, and deal execution capabilities. The Vendavo solution is proven through over 120 deployments at customers across industries worldwide.

About Hitachi Consulting

As Hitachi, Ltd.'s (NYSE: HIT) global consulting company, with operations in the U.S., Europe and Asia, Hitachi Consulting is a recognized leader in delivering proven business and IT solutions to Global 2000 companies across many industries. We leverage decades of business process, vertical industry, and leading-edge technology experience to understand each company's unique business needs. From business strategy development through application deployment, our consultants are committed to helping clients quickly realize measurable business value and achieve sustainable ROI.

Hitachi Consulting's client base includes nearly 35 percent of the Fortune 100 and 25 percent of the Global 100 as well as many leading mid-market companies. We offer a client-focused, collaborative approach and transfer knowledge throughout each engagement.

For more information, call 1.877.664.0010 or visit www.hitachiconsulting.com.

About Vendavo

Vendavo is the leading provider of price and margin management software for business to business companies worldwide. Vendavo Enterprise Pricing Suite solves pricing problems by giving businesses true enterprise-wide control of their entire pricing process. Vendavo combines pricing science, pricing best practices, and enterprise-class software to drive small improvements in average prices at every stage of the pricing process, from segmentation to deal close. Added up, these improvements deliver big increases in profits – from 10% to 30%. Vendavo is the enterprise pricing solution of choice for more than 100 customer divisions at some of the world’s biggest names in chemicals, high-tech and industrial manufacturing, consumer products, mill products and distribution. SAP, the world’s leading provider of business software, with more than 33,200 customers in more than 120 countries, has chosen to source Vendavo’s solution to sell under their own name, as SAP Price and Margin Management.

To learn more, or to request information, visit www.vendavo.com

###

Media Contact:
Carleen LeVasseur
GMK Communications for Vendavo
(408) 264-6767
carleen@gmkcommunications.com