Vendavo Sponsors Professional Pricing Society's Annual Spring Pricing Conference

Palo Alto, Calif. – April 28, 2010 – Vendavo®, the leading provider of business-to-business price management and optimization solutions, today announced it will sponsor the Professional Pricing Society (PPS) 21st Annual Spring Pricing Conference & Workshops in Chicago, May 5-7, 2010. The Professional Pricing Society is dedicated to pricing strategy and global pricing research, and the event is designed to encourage the exchange of innovative pricing ideas.

Conference attendees can engage with Vendavo pricing and product experts within its booth to learn more about how strategic pricing can improve their businesses’ profitability. Attendees can also participate in hands-on product demonstrations and learn about the different capabilities of the solution and how they benefit diverse users inside their organizations.

"We are proud to support the PPS as it continues to build a strong community of pricing professionals," said Jamie Rapperport, Vendavo’s founder and executive vice president of marketing and business development. "The PPS conferences and events provide vital education and networking opportunities for attendees to apply effective pricing strategies in their business."

"Vendavo is a long-standing PPS partner and we appreciate the company's continued support." said, Kevin Mitchell, President of PPS. "We are excited about the upcoming Spring conference. The depth and diversity of the conference agenda provides pricing professionals a unique opportunity to gain pricing insights from experts and interact with peers."

On the first day of the event (May 5th), Vendavo’s director of education, Elliott Yama, will lead a full-day workshop on the “Fundamentals of Price Management.” The workshop will focus on the concepts and methodologies for effective price management.

• Understanding the drivers of price variation for your organization
• Analytic methodologies to assess pricing and margin performance
• Using the price waterfall to identify margin improvement opportunities
• Pricer’s toolkit for variation analysis
• Strategies to control price variation
• Developing business rules to drive better pricing decisions
• Key capabilities for successful pricing organizations

Attendees can register for the workshop by visiting the PPS site.

To learn more about Vendavo’s upcoming events, please visit www.vendavo.com.

About Vendavo

Vendavo is the leading provider of price management and optimization solutions for business-to-business companies worldwide. Vendavo Enterprise Pricing Suite solves pricing problems by giving businesses true enterprise-wide control of their entire pricing process. It combines pricing science, pricing best practices, and enterprise-class software to drive small improvements in average prices at every stage of the pricing process, from segmentation to deal close. Together, these improvements deliver big increases in profits – from 10% to 30%. Vendavo is the enterprise pricing solution of choice for more than 160 customer divisions at some of the world’s biggest names in chemicals, high-tech and industrial manufacturing, consumer products, mill products and distribution. To learn more, or to request information, visit www.vendavo.com.

About Professional Pricing Society

Founded in 1984, the Professional Pricing Society (PPS) serves thousands of members, representing leading industries all over the world. The Society's mission is to nurture a growing community of professionals committed to disseminating pricing expertise throughout the business world. PPS is the only professional organization to offer a pricing certification program, and offers its Certified Pricing Professional (CPP) program via online and live event workshops. Publications distributed to members include an eight-page monthly newsletter and a 36-page quarterly journal. Further, the PPS website at www.pricingsociety.com is a central resource for state-of-the-art pricing knowledge and hosts a job site where professionals can post or review new opportunities in the industry. PPS also maintains a blog at and a Pricing Group on LinkedIn.

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Media Contact:
Jena Coletti
Greenough Communications for Vendavo
jcoletti@greenoughcom.com
617.275.6528