Vendavo Posts Record 2009 Bookings and Profits

Palo Alto, Calif. – January 19, 2010 – Vendavo®, the leading provider of business-to-business price management and optimization solutions, today announced that 2009 was the most successful year in the company's history. Despite extremely challenging economic conditions, the company experienced steady growth, posted record bookings, exceeded financial plans and reported continued profits for the period. Building on its solid performance in 2008, continued growth in 2009 made it the most successful year in the company’s history.

• Record bookings in 2009 – representing best year for the company
• Continued growth and profitability for the business in 2009
• Strong performance and growth in the European market
• Rapid increase in total customers through addition of leading global companies across industries including Consumer Goods, Medical Devices, High Tech and Manufacturing
• Continued investment from existing customers driven by depth and breath of deployments
• Significant workforce growth to meet increased demand for our solutions
• "Positive" rating from Gartner in the 2009, MarketScope for Price Optimization and Management for B2B report
• Successful execution of Vendavo Executive Pricing Forum, a series of events with more than 200 executive attendees from over 70 global B2B companies
• Launched Vendavo ProfitVision to help companies more rapidly uncover profit improvement opportunities. Vendavo ProfitVision® is also available as an OnDemand software as a service (SaaS) offering.
• Extended SaaS capabilities through integration with salesforce.com and Force.com certification
• Announced education partnership with the Professional Pricing Society (PPS)

"Despite extremely challenging economic conditions, our success in 2009 underscores the strategic importance of pricing and the confidence our customers have in the way our solutions help improve the bottom line." said Al Crites, chief executive officer of Vendavo. "We look forward to building on our momentum in 2010 by delivering innovative price management and price optimization solutions that help customers drive profits."

The MarketScope is copyrighted 2009 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Vendavo

Vendavo is the leading provider of price management and optimization solutions for business-to-business companies worldwide. Vendavo Enterprise Pricing Suite solves pricing problems by giving businesses true enterprise-wide control of their entire pricing process. It combines pricing science, pricing best practices, and enterprise-class software to drive small improvements in average prices at every stage of the pricing process, from segmentation to deal close. Together, these improvements deliver big increases in profits – from 10% to 30%. Vendavo is the enterprise pricing solution of choice for more than 160 customer divisions at some of the world’s biggest names in chemicals, high-tech and industrial manufacturing, consumer products, mill products and distribution. To learn more, or to request information, visit www.vendavo.com.

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Media Contact:
Gretchen Bender
Greenough Communications for Vendavo
gbender@greenoughcom.com
617-275-6526