Bridging The Gap Between The CRM And Quoting Systems

By Raj Chopra
March 28, 2017

Join an upcoming panel led by Raj Chopra, where Vendavo, Analog Devices, and experts from PricewaterhouseCoopers join together for a presentation and discussion about bridging the gap between the CRM and quoting systems.

Challenges Addressed:
In order to deliver the best pricing guidance to the sales rep on the go, a leading high-tech company knew they needed a single source of truth for pricing as well as an automated solution for pricing recommendation and contextual information. Hear how this company bridged the gap between their CRM and quoting systems, drove global growth, sped up workflow approvals, and empowered sales with “best fit” prices.


  • Effectiveness: sales will have the most recent price guidance – thus ensuring they are maximizing revenue for every deal.
  • Efficiency: enabling sales to create a quote from an opportunity, automates the quote entry, ensures all mandatory information is included within the CRM system and enables sales to know pricing at the moment of interacting with the customer.

Join us on April 5th for the session at the upcoming Profit Summit in beautiful Miami, FL.

About Analog Devices (ADI):
Designs, manufactures, and markets a broad portfolio of solutions that leverage high performance analog, mixed-signal, and digital signal processing technology. ADI enables customers to interpret the world around us by intelligently bridging the physical and digital with unmatched technologies that sense, measure and connect. ADI has a portfolio of more than 20,000 products used by over 100,000 customers worldwide in numerous applications like communications, industrial, instrumentation, military/aerospace, automotive, healthcare, internet of things, and consumer electronics.

  • high tech , pricing , Profit summit

    Raj Chopra

    Raj Chopra is a Business Consultant at Vendavo with 20+ years of experience in the pricing strategy, pricing execution, business operations, marketing and chip design areas of the semiconductor and high-tech industry. He has spent the last three years at Vendavo helping numerous customers implement and automate their pricing processes, strategies and profit maximization initiatives. He works with customers in the Semiconductors, High-tech OEM, Distribution, Software and Medical Devices vertical industries. Prior to Vendavo, Raj was with AMD, Microchip, Intel and ST Micro where he held various progressive positions. Raj has an MBA from W.P. Carey School of Business, an M.S. in Electrical Engineering from Arizona State University and is a Certified Pricing Professional (CPP).