Return to Blog

Joanne Smith

Joanne Smith is the president of Price to Profits Consulting and author of The Pricing and Profit Playbook. Joanne is a former DuPont Corporate Head of Marketing, Pricing and Customer loyalty. She was instrumental in creating the pricing organization which transformed DuPont from weak to outstanding pricing performance. In her six years leading price, the company achieved close to ~$1 billion of pricing uplift for most of those years. Joanne brings over 20 years of global business, marketing, pricing and consulting leadership experience.

Pricing Organization: Partner or Police?

  • February 26, 2014
  • Joanne Smith
If I asked your marketing and sales organization whether they thought the pricing organization was more partner or more police, what would they say?  If I...