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Alex Hoff

As a VP of Business Consulting with Vendavo, Alex Hoff works with Vendavo customers to help them drive significant value through price and margin management improvements. Alex has been with Vendavo for over seven years, working with customers in industrial manufacturing, process industry, consumer product manufacturing and business services. Prior to working for Vendavo, Alex worked in various marketing and pricing roles for Fortune 500 companies in transportation, retail/consumer goods and business services.

Pricing Minute: Price Segmentation

  • August 28, 2014
  • Alex Hoff
Pricing is, or should be, closely tied to how your customers value your products and services. But, not all customers value your products the same way,...