Vendavo Receives “Positive” Rating in Leading Analyst Firm’s Report on Price Optimization and Management

Palo Alto, Calif. – April 3, 2008 – Vendavo®, the leading provider of business-to-business price optimization and management software, announced today that it received a “Positive” rating from Gartner in its “MarketScope for Price Optimization and Management, 2008” report published March 20th, 2008.

The report evaluates vendors across a number of criteria including overall viability, product and services, customer experience, and product strategy.

“We are very pleased to receive a positive rating from Gartner in this comprehensive MarketScope report,” said Al Crites, chief executive officer of Vendavo. “Price optimization and management can deliver tremendous value to customers. We believe it is one of the few untapped areas of opportunity that remain to significantly impact enterprise profitability.”

In its report, Gartner notes that, "the market for price optimization and management software is rapidly gaining visibility and growing by more than 30% per year, as enterprises increasingly look to capitalize on the business value such applications offer in improving margins, revenue, and efficiencies with pricing processes." It also says that, "through 2010, price optimization technology will have a more direct impact on increasing revenue or margins than

Vendavo Enterprise Pricing Suite solves pricing problems by giving businesses true enterprise-wide control of their entire pricing process. It combines pricing science, pricing best practices, and enterprise-class software to drive small improvements in average prices at every stage of the pricing process, from segmentation to deal close. Together, these improvements deliver big increases in profits – from 10% to 30% annually.

To download the complete Gartner report, please visit www.vendavo.com

About Vendavo

Vendavo is the leading provider of price management and optimization software for business-to-business companies worldwide. Vendavo Enterprise Pricing Suite solves pricing problems by giving businesses true enterprise-wide control of their entire pricing process. It combines pricing science, pricing best practices, and enterprise-class software to drive small improvements in average prices at every stage of the pricing process, from segmentation to deal close. Together, these improvements deliver big increases in profits – from 10% to 30%. Vendavo is the enterprise pricing solution of choice for some of the world’s biggest names in chemicals, high-tech and industrial manufacturing, consumer products, mill products and distribution. SAP resells the Vendavo solution as SAP Price and Margin Management by Vendavo.

To learn more, or to request information, visit www.vendavo.com

About MarketScope

The MarketScope is copyrighted 2008 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. The MarketScope for Price Optimization and Management, 2008 was report published on March 20th, 2008 and was co-authored by Michael Dunne and Robert P. DeSisto.

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Media Contact:
Carleen LeVasseur
GMK Communications for Vendavo
(408) 264-6767
carleen@gmkcommunications.com